The search engine optimisation community have organised another contest to see who can get to the top of the google rankings for specific phrase by a specific date.
The phrase is V7Ndotcom Elursrebmem which refers to the SEO business that is organising the contest. The link I've included is to a white hat site that is planning to give the money to charity.
technorati tag: V7Ndotcom Elursrebmem
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