Darkblue, an affiliate network has launched a challenge to the Search Engine Optimisation (SEO) industry where the competitors must strive to net the #1 search ranking on google for the nonsense keyword couplet 'nigtritude ultramarine' as on the 1st July 2004 (2 months after the competition commencies.)

Some of my fellow dmoz editors have entered the competition - and in a show of support - I suppose I'd better link to them :-D

One has written a FAQ about it - see Nigritude Ultramarine FAQ for more details.

Another has cunningly tweaked the url on his blogpages:

See: Neil's World - Nigritude ultramarine?